Posts Tagged ‘Consumer Electronics Marketing’
eCommerce Sales Growth By Category [CHART]
Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year.
Read MoreWord-Of-Mouth Drives Consumer Sales [CHART]
Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.
Read MorePercentage Of Brands On Snapchat By Industry [TABLE]
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
Read MoreBrands Working With Instagram Influencers By Industry [CHART]
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Read MoreEmail Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreWhat Viewers Associate With Super Bowl Ads [CHART]
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
Read MoreB2B AdWords ROI For 6 Industries [CHART]
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Read MoreBrand Adoption Of Snapchat vs Instagram By Industry [TABLE]
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Read MoreAmericans' Attitudes Toward Virtual Reality [CHART]
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
Read MoreTechnology Adoption, 1900-2010 [CHART]
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
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