Posts Tagged ‘Case Studies’
Insurance Company Exploits Paul Walker's Death On Twitter [VIDEO]
The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.
Read MoreDiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]
David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.
Read MoreCase Study: How The US Navy Uses Social Media
David Werner, shares how the U.S. Navy approached several recent, high-profile episodes where public debate manifested itself on Navy social media properties.
Read MoreTwitter Tactic For Job Hunting
Two dudes devised a very clever way to land a job using Twitter.
Read MorePunch Pizza Restaurant Marketing
Edwina Reckel is a public relations student at the University of Minnesota. She used Tunheim client Punch Pizza for a case study.
Read MoreRevenge Of The Customer: United Airlines Breaks Guitars
When musician Dave Carroll posted the United Breaks Guitars video to YouTube, United Airlines was left flat-footed in their crisis communications response.
Read MoreTargeted Email Marketing
The Great North Alliance’s email newsletter is an excellent example of targeted Internet email marketing.
Read MoreSuccessful Blogs: Greek Tragedy Case Study
Greek Tragedy has such tremendous appeal because Klein comes off as disarmingly honest and breathtakingly candid about her own life and voyeurism has it’s own special appeal.
Read More