Posts Tagged ‘Beverage Marketing’
Consumer Willingness To Shop In-Store By Generation
Eighty-two percent of Baby Boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.
Read MoreCoronavirus Alcohol Purchases By Generation
Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.
Read MoreSubject Matter Expert Review Value By Product Category
Consumers seeking reliable information about a product trust consumer reviews most – but this is not to say that online shoppers don’t value subject matter expert (SME) reviews for some product types.
Read MoreVisual vs Text Information When Shopping Online [CHART]
More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search.
Read More30 Instagram Stories Case Studies [INFOGRAPHIC]
This infographic from 99Firms illustrates thirty case studies of brands such as Mercedes-Benz, Lego, and E! News using Instagraph Stories.
Read MoreConsumer Spending By Generation [TABLE]
Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.
Read MoreAmazon Sales Growth By Retail Category [CHART]
Food is one of the most underpenetrated digital sales categories in the US: eMarketer expects only 2.8% of food and beverage sales will occur online this year.
Read MoreInstagram Influence [INFOGRAPHIC]
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Read MoreeCommerce Sales Growth By Category [CHART]
Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year.
Read MoreConsumer Trust By Industry [TABLE]
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
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