Search results for: millennials
Generations' Work Relationships [PRESENTATION]
68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
Read MoreWhy People Share Their Mobile Location With Businesses By Generation, January 2014 [CHART]
Millennials are more likely in general to interact with companies in order to receive deals and rewards.
Read MoreTop Loyalty Program Benefits According To Americans, November 2013 [CHART]
Membership in US retail loyalty programs has grown to more than 1 billion.
Read MoreHow Americans Watch TV By Generation, June 2014 [CHART]
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
Read MorePropensity To Follow Brands On Social Networks By Generation, Q1 2014 [CHART]
Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.
Read MoreHispanic Daily Tablet Users By Generation, March 2014 [CHART]
Hispanic Gen Xers overwhelmingly lead in daily tablet content consumption.
Read MoreMost-Used Customer Service Channels, June 2014 [CHART]
Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.
Read MoreMillionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]
52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.
Read MoreUS Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]
Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.
Read MoreUS Affluents Who Would Like Text Messages From Luxury Brands By Generation, Q1 2014 [CHART]
Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand.
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