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Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

Influence Of TV Ads, Online Ads & Social Chatter, September 2014 [CHART]

43% of US internet users said that social media chatter had the most influence on what they bought, where they ate or the movies and TV shows they watched.

Perceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]

32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.

American Smart Phone Penetration Rate By Age, Q2 2014 [CHART]

Some 71.4% of adult mobile subscribers in the US (72.4% female; 70.3% male) owned a smartphone during the second quarter of the year.

Select Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]

US millennial women make up a huge group that is almost impossible to characterize.

Top Sources of Over-The-Counter Information By Generation, August 2014 [CHART]

Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.

Corporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.

Streaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]

Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.

Americans' Charitable Donations By Generation, August 2014 [CHART]

9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age.

Americans' Spending Patterns By Generation, August 2014 [TABLE]

Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.