Word Of Mouth
Channels Use To Recommend Products & Services, October 2013 [CHART]
Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%).
Read MoreMobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
Read MoreTop Types Of Content Shared On Social Media Sites, September 2013 [CHART]
7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreOnline Channels Where American Mothers Talk About Products & Services, July 2013 [CHART]
Well over half of mothers posted about products or services on social media.
Read MoreAmerican Smart Phone Owners' Primary Sources For Local News, 2013 [CHART]
More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.
Read MoreHispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
Read MoreAmericans' Leading Sources Of News By Media, June 2013 [TABLE]
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.
Read MorePost Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]
Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.
Read MoreHospitality Industry Online Reviewers, January 2013 [CHART]
More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.
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