Website Marketing
Budget Allocations For Medical Marketing [CHART]
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Read MoreTypes Of B2B Website Features
Newsletter sign-ups are the top features of B2B websites.
Read MoreMetrics For Measuring Success Of TV Ad Campaigns [CHART]
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Read MoreTop Social Media Marketing Strategy Objectives, October 2015 [CHART]
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Read MoreB2B Decision-Makers' Most-Trusted Sources Of Information For Purchases, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreUS LGBT Media Consumption By Generation, August 2015 [TABLE]
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Read MoreHow Women Find Online Videos, March 2015 [CHART]
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Read MoreEssential Data Sets For Marketing Success, December 2014 [CHART]
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
Read More