Website Marketing
Grocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
Read MoreTrusted Brand Information Sources
As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive.
Read MoreWhere Online Shoppers Start To Search
More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.
Read MoreEmail Signature Marketing Objectives
Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales.
Read MoreTop D2C Customer Acquisition Channels [CHART]
With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.
Read MoreOnline News Gateways By Age [CHART]
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.
Read MoreGoogle vs Facebook Referral Traffic, 2017 [CHART]
This Parse.ly data reflects the upward trend in referral traffic from Google (all – including AMP – Google’s Accelerated Mobile Pages format) and declining trend in referral traffic from Facebook specifically (all Facebook – including Instant Articles).
Read MoreSearch Engine vs Social Traffic, 2011-2017 [CHART]
Google was the top overall traffic referrer for the year, and owned a 36.82 percent share of visits during the second half of 2017.
Read MoreWebsite Referrals By Social Channel, 2016-2017 [CHART]
According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.
Read MoreBenefits Of Top-Tier Public Relations [CHART]
![Benefits Of Top-Tier Public Relations [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Benefits-Of-Top-Tier-Public-Relations.png)
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
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