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Search Channels Used During Purchase Process [CHART]

Chart: Search Channels Used During Purchase Process

How online shoppers use dfferent forms of search during the purchase process.

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B2B Marketing Analytics Needing More Attention [CHART]

Chart: B2B Marketing Analytics Needing More Attention

The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.

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Most Common On-Site SEO Problems [CHART]

Chart: Common On-Site SEO Problems

6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.

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Most Effective and Difficult Personalization Tactics [CHART]

Chart: Most Effective and Difficult Personalization Tactics

The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.

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Top Factors For Mobile Shoppers [CHART]

Top Factors For Mobile Shoppers

Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.

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Top Conversion Rate Optimization Tactics [CHART]

Top Conversion Rate Optimization Tactics

Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.

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Email Production Workflow [INFOGRAPHIC]

Infographic - Email Production Workflow

This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.

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18 Critical Elements Of A Marketing Email [INFOGRAPHIC]

Critical Elements Of A Perfect Marketing Email infographic

This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.

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Video Marketing Statistics [INFOGRAPHIC]

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.

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Budget Allocations For Medical Marketing [CHART]

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

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