Web Development
Top B2B Online Marketing Activities, March 2013 [CHART]
Email (64%) is B2B marketers’ most important digital marketing activity.
Read MoreConversion Rates For American Visitors To Travel Websites By Category, January 2011 – March 2012 [CHART]
The monthly average for conversions via cruise sites was less than 1% between January 2011 and March 2012.
Read MoreSources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]
While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.
Read MoreTop Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]
Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.
Read MoreMobile Website Features Of Alcohol Brands, December 2012 [CHART]
About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.
Read MoreFind-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]
84% of spirit alcohol brands had incorporated retail locators into their websites.
Read MoreInfluence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]
A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).
Read MoreOnline Shopping & Personalization, March 2013 [TABLE]
53% of shopping surveyed believe that retailers who personalize their shopping experience provide a valuable service, while 4 in 10 say they buy more from retailers who send them personalized emails.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreSMB B2B Website Lead Sources, 2012 [CHART]
Despite accounting for just 1.9% of overall site traffic, social accounted for 4.8% of all B2B SMB leads—a relatively small number, but not insubstantial.
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