Stickiness 2.0: Toolbars Are The New Frames

Toolbars are not really new–Google & Yahoo have offered software that installs their toolbar as a browser add-on for years–but we are increasingly seeing toolbars pop-up that need no installation and are part and parcel of a given Web site or service. They are, in effect, the new HTML Frames.

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Firefox 3.5 – Video Tour

The most significant feature from my point of view is the ability to embed links within videos; this makes product placement on the Web viable.

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