Podcast
Most Popular Podcast Distribution Channels
Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.
Read MoreYelp Economic Barometer Report
Yelp is becoming the barometer of the destroyed local economy because of the failure to bring the Coronavirus to heel.
Read MoreMost Effective Recommendation Engine Tactics
Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.
Read MoreTraits B2B Buyers Value In Salespeople
It should not be a surprise that B2B buyers are more likely to trust salespeople who actively listen to them, help solve their problems, and display confidence in their solutions.
Read MoreB2C Digital Marketing Spend To Rise In 2021
Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.
Read MoreFactors Affecting Email Engagement
The email marketing service Campaign Monitor did a survey of 400 consumers on how they want to engage with brands through email. And it’s got some interesting stuff.
Read MoreSocial Commerce Demographics
What is striking about these numbers is that 50% said they have not used social commerce and are not interested in using social commerce, or are not familiar with the concept.
Read MoreExpected Coronavirus Rebound By Retailer Category
Department Stores and off-price retailers are the most optimistic about recovering store traffic in the wake of the Coronavirus pandemic.
Read MoreShoppable Video
YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.
Read MoreEmail Responsiveness [INFOGRAPHIC]
The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.
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