Podcast
How Clorox Managed To Insult Men Everywhere [VIDEO]
In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.
Read MoreShort Form Video Trend [VIDEO]
During this segment of the Beyond Social Media podcast, B.L. Ochman and David Erickson discuss the short form video trend.
Read MoreWhat It's Like To Be A Tennis Star: Bethanie Mattek-Sands Through Google Glass Brightly [VIDEO]
Pro WTA tennis player and Glass Explorer Bethanie Mattek-Sands as she prepares for Wimbledon.
Read MoreCase Study: Miss Utah's Online Reputation Issues [VIDEO]
An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.
Read MoreQR Code Use Examples & Case Studies [WEBCAST]
David Erickson presents 27 examples and case studies of the good, the bad and the ugly of QR code uses for marketing in this hour-long webcast.
Read MoreTwitter Opens Analytics Dashboard To Everyone [VIDEO]
Twitter has opened up its Analytics Dashboard for everyone so now users can understand how their overall account and individual tweets perform.
Read MoreTwitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]
Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.
Read MoreAdobe's Real-Time Photoshopping Campaign [VIDEO]
Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss Adobe’s clever real-time guerrilla photoshopping campaign. Unsuspecting people are Photoshopped in real time while waiting for a bus. Took place in Stockholm, Sweden as part of a promotion for Adobe Creative Days. Found at YouTube from Beyond Social Media Show. Photoshop Live –…
Read MoreMarketers' Social Media Plans, May 2013 [CHART]
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Read MoreTeen's Online Reputation Management Practices [VIDEO]
19% of teens have posted updates, comments, photos, or videos that they later regretted sharing.
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