Drunk News Anchor & Online Reputation Management

KEYWORD SEARCHES: ANNIE STENSRUD, KEYC, DRUNK NEWS ANCHOR & DRUNK ANCHOR YouTube 694,723 = The number of views the Annie Sensrud video has gained on YouTube. THOUGHT: The Internet can be cruel and unforgiving, especially when you commit the cardinal sin of making a mistake in public. Just ask Miss Teen USA. Or ask Annie Stensrud,…

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New Life For Old School Media?

TWO-THIRDS OF TABLET USERS HAVE A NEWS APP Pew Research Center’s Project for Excellence in Journalism 53% of tablet owners get news on their device every day. 42% read in-depth articles on tablet. 33% turn to new news sources on tablet. 30% spend more time getting news than before owning tablet. THOUGHT: One of my…

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Google Currents

Google Currents is an implicit acknowledgement at just how far and how fast tablets have changed the manner in which we consume information and a direct competitor to Flipbook. Google’s Currents app gives it an anchor in the soon-to-be-booming tablet ad business. Found at YouTube from Google.

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B2B Content Marketing

B2B CONTENT MARKETING CHALLENGES MarketingProfs 41% of B2B marketers say producing engaging content is their biggest content marketing challenge. That’s up 14% from last year. 20% say it is producing enough content. 18% cite having the budget to produce enough content. THOUGHT: We’re approaching the point where people are realizing it is a given that…

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Text Messaging: The Dull, Old Object?

TEXT MARKETING ON THE DECLINE? AT&T 43% of companies are interested in mobile apps as part of their mobile strategy during the next year. 41% are interested in mobile barcodes. 40% are interested in mobile banner ads. 35% are interested in the mobile web. And 34% are interested in SMS messages. THOUGHT: It’s easy to…

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Mobile Mommies

MORE MOBILE MOMS BabyCenter In 2009, 22% of mom mobile phone users regularly went online with their device. This year, 62% do. THOUGHT: First there was the celebrated Soccer Mom, then the Internet rolled around and we’ve got a rapid-fire list of various moms: Mommy Bloggers, Social Moms and Facebook Moms, and now Mobile Moms…

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