Video
Mobile Dating App Use, 2019-2023
eMarketer forecasts the number of smartphone dating app users in the US will reach 26.6 million this year. That’s an 18.4% increase from 2019.
Read MoreOnline Grocery Shoppers, 2018-2020
eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.
Read MoreFor-Fee Podcast Listeners
Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.
Read MoreNo In-Person Events Until Late 2021
While the suspension of in-person conferences and trade shows has been devastating for many industries outside of marketing, one bright spot has been the level of attendance and satisfaction with online or “virtual” events.
Read MorePost-Pandemic Digital Spending By Generation
In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.
Read MoreMost Popular Podcast Distribution Channels
Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.
Read MoreDigital Live Sports Viewers
Live sports viewing on digital channels has definitely been on a rising trend in recent years. eMarketer charts the rise from 32 million viewers in 2019 to 36.5 viewers this year.
Read MoreState Of Personalization 2020 Report
Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.
Read MoreYelp Economic Barometer Report
Yelp is becoming the barometer of the destroyed local economy because of the failure to bring the Coronavirus to heel.
Read MoreTime Spent With Digital Video By Device, 2018-2022
This year, time spent with mobile video apps will gain 10 minutes, second only to social media. Overall, mobile video will gain 5 minutes, since video watched via mobile web has decreased as people continue to shift such viewing to apps or other devices.
Read More