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Social Customer Service, October 2012 [CHART]

Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact.

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Social Media’s Purchase Influence, October 2012 [CHART]

Half of US consumers surveyed by Yesmail say social media somewhat or strongly influences their online purchase decisions.

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Global Marketers' Mobile Activities, October 2012 [CHART]

Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.

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Retail Email Campaigns Misalignment With Shopping Behavior, October 2012 [CHART]

Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.

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Great Friends vs. Great Career By Select Demographics, October 2012 [CHART]

About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.

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YOY Change In Broadcast Primetime TV Viewership [CHART]

Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.

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Third 2012 Presidential Debate [INFOGRAPHIC]

In this infographic, Google uses search data to illuminate how people felt about the third 2012 presidential debate.

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Most Popular Digital News Sources, October 2012 [CHART]

A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.

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Ways People Share Their Opinions About Movies, October 2012 [CHART]

88% of consumers prefer to share their movie opinions with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%).

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Most Important Elements Of B2B Content, October 2012 [CHART]

Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers.

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