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Social Customer Service, October 2012 [CHART]
Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact.
Read MoreSocial Media’s Purchase Influence, October 2012 [CHART]
Half of US consumers surveyed by Yesmail say social media somewhat or strongly influences their online purchase decisions.
Read MoreGlobal Marketers' Mobile Activities, October 2012 [CHART]
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
Read MoreRetail Email Campaigns Misalignment With Shopping Behavior, October 2012 [CHART]
Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.
Read MoreGreat Friends vs. Great Career By Select Demographics, October 2012 [CHART]
About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.
Read MoreYOY Change In Broadcast Primetime TV Viewership [CHART]
Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.
Read MoreThird 2012 Presidential Debate [INFOGRAPHIC]
In this infographic, Google uses search data to illuminate how people felt about the third 2012 presidential debate.
Read MoreMost Popular Digital News Sources, October 2012 [CHART]
A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.
Read MoreMost Important Elements Of B2B Content, October 2012 [CHART]
Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers.
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