Video
American Mothers & Social Network Use, 2012-2017 [CHART]
eMarketer expects the growth in the number of US mom social network users to slow in coming years, given how common the activity already is among this demographic.
Read MoreSocial Sites Used By American Moms, March 2013 [CHART]
Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.
Read MoreOnline Activities Of Americans By Generation, December 2012 [TABLE]
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
Read MoreTime Delay For Sharing Online Branded Videos, 2012 [TABLE]
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
Read MoreInterest In Geo-Targeted Coupons, April 2013 [CHART]
20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.
Read MoreGen Xers' Generational Identification, April 2013 [CHART]
Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MoreAmerican Mobile Coupon Growth, 2011-2015 [CHART]
Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.
Read MoreUS Online Coupon Users, 2011-2015 [CHART]
eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014.
Read MoreMobile Use While Vacationing, April 2013 [CHART]
When mobile owners go on vacation, 8 in 10 say they take their devices along and use them all the time.
Read More