Video
B2B Email Metrics By Subject Line Keyword, June 2013 [CHART]
With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email.
Read MoreAttitudes Toward Pay-TV Subscriptions, June 2013 [TABLE]
Viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent.
Read MoreTop Customer Experience Tools, June 2013 [CHART]
9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand.
Read MoreHow Clorox Managed To Insult Men Everywhere [VIDEO]
In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.
Read MoreMobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]
1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.
Read MoreProducts LGBT Smart Phone Users Have Purchased On Mobile Device, May 2013 [TABLE]
15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.
Read MoreUS LGBT Mobile Travel Planners, May 2013 [TABLE]
Smart phone penetration among gay and lesbian web users reached record heights in 2012, at 91% and 82%, respectively.
Read MoreMillennials' TV Consumption By Gender, June 2013 [CHART]
Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV.
Read MoreAmerican Adults' Website Discovery Sources, June 2013 [CHART]
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research.
Read MoreMillennial Moms' Influence Over Purchase Decisions, June 2013 [CHART]
Millennial mothers share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin products or services online.
Read More