Video
Average Viewability Rates For Video Ads In North America, January 2014 [CHART]
Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.
Read MoreDisplay Ads That Are In-View By Timeframe & Platform, H2 2013 [TABLE]
Roughly half of US banner impressions served on advertising networks and exchanges in H2 2013 went unseen.
Read MoreWhen Twitter Users Tweet About Television Shows, January 2014 [CHART]
Those who do use social with TV don’t just do so during a live broadcast.
Read MoreSocial TV Activities By Generation, December 2013 [TABLE]
The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.
Read MoreTypes Of Social TV Activity, October 2013 [CHART]
Multitasking while watching TV is on the rise, with research released in March 2014 by Deloitte reporting that 86% of US consumers did so.
Read MoreWorst. Lyrics. Ever: Let's Get Social [VIDEO]
B.L. Ochman and David Erickson cringe over unintentionally hilarious Let’s Get Social song featured during the Social Media World conference.
Read MoreThe Julia Louis-Dreyfus Rolling Stone Cover Snafu [VIDEO]
David Erickson discusses the Rolling Stone cover featuring Julia Louis-Dreyfus and the embarrassingly fundamental misunderstanding of US history displayed thereon.
Read MoreHeartbleed Security Bug [VIDEO]
David Erickson discusses the Heartbleed bug and some steps you can take to protect yourself.
Read MoreMost Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
Read MoreMobile Payment Transaction Share In China By Type, 2010-2017 [TABLE]
Payments made via text message accounted for just 6.1% of mobile payment transactions in China during 2013, down from 92.5% in 2010.
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