Video Archives - Page 261 of 667

Likelihood Of Acting Because Of A Mobile Marketing Message, November 2013 [CHART]

Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer.

Why People Opt-In To Mobile Marketing Messages, November 2013 [CHART]

The No. 1 motivation was to receive special offers and promotions, and the No. 2 slot went to news about other sales.

Americans' Trust In Advertising By Demographic, April 2014 [CHART]

Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.

Victims Of Stolen Personal Information By Age, April 2014 [CHART]

The 30-49 and 50-64 age groups appear to be among the most afflicted; 1 in 5 online adults in each group reported having their data stolen.

Consumers' Trust In Handlers Of Their Data, April 2014 [VIDEO]

Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.

Brands’ Most Engaging & Popular Facebook Post Types, April 2014 [CHART]

Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common.

Smart Phone Use While Shopping At Local Business, April 2014 [CHART]

Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business.

Devices UK Consumers Use Along The Path To Purchase, September 2013 [TABLE]

Mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013.

Ignored Ad Types By Age & Gender, January 2014 [TABLE]

The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

Types Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]

18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.