Where Online Shoppers Start To Search

Chart: Where Online Shoppers Start To Search

More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.

Read More

Medical Crowdfunding Recipients

Crowdfunding Medical Bills

I discussed this survey during Episode 298 of my Beyond Social Media Show podcast. Podcast Episode Transcript This is astounding. I found this data from Fast Company‘s Kristin Toussaint, who reports that there’s an AmericaSpeak Spotlight on Health survey done by the National Opinion Research Center at the University of Chicago and they have done…

Read More

Voice Command Use Frequency

Chart: Voice Command Frequency

Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their devices more to listen to music and entertainment, with 55% using them for this purpose the same amount and 1 in 10 (9%) using them less.

Read More

Appeal Of Pausing Consumer Subscription Services

Chart: Benefits Of Subscription Pausing

With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to research from Recurly, a pause feature could be one productive approach.

Read More

Email Signature Marketing Objectives

Email Signature Marketing Objectives

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales.

Read More