Marketing Trends
Jay Smooth On The Fall of Mass Media Reductionism
Jay Smooth is the creator of the Hip-Hop Music Blog, and video blogging site IllDoctrine. In 1991, he founded what has become New York’s longest running hip-hop radio show, WBAI’s Underground Railroad. Here he talks about the decline of mass media’s influence on the perception of cultures generally and on the perception of young black men, specifically.
Read MoreInterview: Cluetrain Manifesto Authors, 10 Years Removed
A discussion by Cluetrain Manifesto authors David Weinberger and Doc Searls about how much of their vision has become reality and what the future of the Web may look like. The talk was hosted by Harvard’s Berkman Center for Internet & Society.
Read MoreThe Day The Universe Changed Video By James Burke
The Day The Universe Changed by James Burke is essential viewing for anyone interested in understanding trends and training yourself how to peek across the horizon and glimpse possible futures.
Read MoreChris Anderson On Freemium Content
Wired editor and best-selling author Chris Anderson used humor and a child’s game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model.
Read MoreLive HD Video Streaming Technology
Livestream’s new Livepack bundle has the feel of the first commercial cell phones, bulky, blocky, unwieldly. Still, you can see where it’s going and it continues the trend toward democratizing media and journalism. The technology pack enables wireless HD-quality streaming.
Read MoreOnline Medical Research Behavior
Statistics about online medical research behavior by both consumers and physicians.
Read MoreMarshall Simmonds Talks Traditional Media Efforts Online
For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.
Read MoreClickThrough: Clickable Video Enables Product Placement eCommerce
The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option
Read MoreStickiness 2.0: Toolbars Are The New Frames
Toolbars are not really new–Google & Yahoo have offered software that installs their toolbar as a browser add-on for years–but we are increasingly seeing toolbars pop-up that need no installation and are part and parcel of a given Web site or service. They are, in effect, the new HTML Frames.
Read MoreBook Review
Seth Godin’s Tribes is an easy read once you get used to Godin’s scattershot prose. It is also a good primer on the idea of tribes: A group of people who connect with one another based on a shared interest or idea.
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