Marketing Trends
Guy Kawasaki: Enchantment Speech
Guy Kawasaki discusses the themes of his book Enchantment during a speech in London on April 4, 2011 during a Learning Without Frontiers talk.
Read MoreInternet TV (IPTV) Growth
30% of US households have an Internet-connected TV.
Read MoreWCCO TV Covers Daily Deals Sites
I offered my perspective for a WCCO TV report by producer Gregg Litman last night on the Daily Deal websites like Groupon, LivingSocial and CrowdCut that are currently super popular.
Read MoreDaily Deals Online Behavior
US adult Internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters.
Read MoreContent Discovery
Content Discovery: Search drives 41% of the traffic to content pages.
Read MoreMobile Shopping Conversations
Nearly 25% of shopping conversations are posted online from consumers within the store.
Read MoreeCoupon Redemption Rates
eCoupon Redemption Rates: Digital coupons redeem at a much higher rate between 5% and 20%.
Read MoreSocial Media Dayparting
Social Media Dayparting: 60% of brand pages Facebook posts are published between 10 a.m. and 4 p.m.
Read MoreContent Marketing Challenges
73.6% of US marketers find creating original content challenging.
Read MoreOwned Media: MLB.tv
In 2010, MLB.tv viewers racked up 9.5 billion minutes of streamed ballgames across all devices.
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