Consumer Behavior
Social Media Revenue Opportunities [CHART]
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities.
Read MoreSearches Prompted By TV, Smart Phone vs. PC [CHART]
22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program.
Read MoreAmerican Moms Online [INFOGRAPHIC]
In this infographic, Nielsen takes a look at the digital lives of American moms.
Read MoreBranded Customer Communities [INFOGRAPHIC]
Get Satisfaction created this infographic to illustrate the value of creating your own branded customer community rather than relying on Facebook or Twitter.
Read MoreTop Gaining Website Visitor Traffic By Site Category, June 2012-July 2012 [CHART]
Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites.
Read MoreUnique Passwords Per Person [CHART]
88% of online adults don’t like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MoreHow Internet TV Viewers React To Ads [CHART]
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
Read MoreEffect Of Online Discounts On In-Store Purchases [TABLE]
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
Read MoreInfluence Of Promotional Messages On Mobile Users [CHART]
32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email.
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