Consumer Behavior Archives - Page 504 of 547

Content Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]

Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.

Technologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]

It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.

Mobile Media Consumption By Income, September 2012 [CHART]

Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.

Pre-Shopping Media By Reach, September 2012 [CHART]

AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.

Dads’ Responsibilities [CHART]

Dads display distinctive patterns of shopping behavior as they increase their purchasing in traditionally female-skewing product categories.

Americans' Money-Saving Tactics [CHART]

Smart shoppers are consulting multiple platforms to aid with shopping and to save money.

Reddit Marketing [INFOGRAPHIC]

Prestige Marketing created this infographic as a marketing field guide.

Reasons For Not Liking A Brand On Facebook [CHART]

Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).

African American Shopping Behavior, September 2012 [TABLE]

African-American consumers make more shopping trips per year than other households (162.5 vs. 151.5), but spend less per trip ($38.2 vs. $45.7).

Retail Sites By Smart Phone Visitors, July 2012 [CHART]

80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application.