Consumer Behavior
US Mobile Gaming Revenues By Type, 2010-2016 [CHART]
eMarketer expects download fees to account for a shrinking share of the total beginning in 2013.
Read MoreUS Mobile Content Revenues For Select Categories, 2010-2016 [CHART]
Gaming commands a plurality of revenues, at 43% of the total in 2012 and hovering around that amount through the end of the forecast period.
Read MoreMost Effective Pricing Strategies For Combating Price Transparency, June 2012 [CHART]
Seeing that many consumers want the best price, retailers that decide to optimize pricing across channels are moving toward a personalized pricing approach based on consumer shopping habits.
Read MoreMost Important Influences In Deciding Where To Shop, March 2012 [CHART]
Price and sales and special deals were by far the primary influences in deciding where online consumers shopped.
Read MoreSocial Customer Service, October 2012 [CHART]
Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact.
Read MoreSocial Media’s Purchase Influence, October 2012 [CHART]
Half of US consumers surveyed by Yesmail say social media somewhat or strongly influences their online purchase decisions.
Read MoreGlobal Marketers' Mobile Activities, October 2012 [CHART]
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
Read MoreRetail Email Campaigns Misalignment With Shopping Behavior, October 2012 [CHART]
Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.
Read MoreGreat Friends vs. Great Career By Select Demographics, October 2012 [CHART]
About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.
Read MoreYOY Change In Broadcast Primetime TV Viewership [CHART]
Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.
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