Consumer Behavior
Email Speed Of Response, March 2013 [TABLE]
An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%.
Read MorePost-Mobile Search Activity Timing, March 2013 [CHART]
73% of mobile searches trigger additional action and conversions.
Read MoreWealthy Consumers Attitudes Toward Data Sharing, March 2013 [TABLE]
68% of affluent consumers are willing to share their personal information with merchants online, but this tends to be a requirement-driven activity.
Read MoreProduct Videos As Online Shopping Aids, March 2013 [CHART]
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.
Read MoreEmail Marketing Performance By Daypart, Q4 2012 [TABLE]
A plurality 40% of emails were sent between 8 AM and 11:59 AM, with that time frame accounting for 42% of transactions.
Read MoreMostly Mobile Online Teens, March 2013 [CHART]
78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smart phone.
Read MoreUS Proximity Mobile Payment Transaction Value, 2011-2016 [CHART]
eMarketer projects that proximity mobile payments in the US are set to explode, growing from $2.12 billion in 2013 to $62.24 billion in 2016.
Read MoreMobile Wallet Services Used For In-Store Purchases, Q1 2012 & Q4 2012 [CHART]
About one-third of mobile Wi-Fi users had used PayPal during the 30 days preceding the poll, compared with 20% for Amazon and 10% for Google.
Read MoreWhy People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]
More than nine in 10 American smart phone owners had used their device while at a physical store location.
Read MoreAmerican Mobile, Social & Casual Gamers, 2010-2014 [CHART]
Social games are reaching a level of maturity, and therefore the numbers for monthly unique users are falling.
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