Consumer Behavior Archives - Page 396 of 547

Facebook Brand Response Rates, Q2 2012-Q1 2013 [CHART]

Brands responded to 60% of questions posed to them on Facebook during Q1, up from 55% the previous quarter, and almost double the 30% from Q2 2012.

Mobile Path To Purchase, May 2013 [TABLE]

46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.

QR Code Scanning By Generation, Q1 2012 vs Q1 2013 [CHART]

57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier.

Importance Of Social Sharing To Search Visibility, April 2013 [CHART]

31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.

Channel Roles In Online Purchase Path, April 2013 [CHART]

47% of revenue tracked from US accounts comes from purchases made in more than one day.

Travel Agency Website Traffic From Metasearch, H1 2011 & H1 2012 [CHART]

Online travel agencies like Priceline and Expedia have a vested interest in metasearch, as 6% of US traffic comes to them from these types of sites.

Growth Of Travel Search Queries, 2008-2019 [CHART]

In April 2013 that total searches worldwide on Kayak will triple to 3.6 billion queries by 2019, up from 1.2 billion in 2012.

American Mothers & Social Network Use, 2012-2017 [CHART]

eMarketer expects the growth in the number of US mom social network users to slow in coming years, given how common the activity already is among this demographic.

Social Sites Used By American Moms, March 2013 [CHART]

Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.

Online Activities Of Americans By Generation, December 2012 [TABLE]

Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.