Consumer Behavior
Smart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]
79% of smart phone owners qualify as smart phone shoppers.
Read MoreMom's Engagement Prompts, May 2013 [TABLE]
81% of mothers will engage more with a brand if they are offered a reward.
Read MoreEffect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]
In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.
Read MoreTop Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART]
Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.
Read MoreHow Generations Value Face-To-Face Communication, May 2013 [CHART]
61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.
Read MoreInteractive Online Video Advertising Effect On Branding, Q2 2012 [CHART]
A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.
Read MoreReasons For Mobile Shopping Cart Abandonment, May 2013 [CHART]
Roughly 7 in 10 smart phone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce.
Read MoreConsumer Attitudes Toward Loyalty Programs, May 2013 [TABLE]
The average consumer is a member in more than 7 loyalty programs, and many have room for more.
Read MoreMillennials Financial Difficulties, Q1 2013 [CHART]
The Shopper Sentiment Index, which measures the economy’s impact on consumers and how they approach grocery shopping, remained at approximately 85 among Millennials in Q1, a level it has stood at or around for a year.
Read MoreAverage Monthly mCommerce Spending Among IYP Mobile App Users, December 2012 [CHART]
Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.
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