Consumer Behavior Archives - Page 386 of 547

Accepting Advertising For Free Content, May 2013 [CHART]

Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).

Customer Data Use For Insights, November 2012 [CHART]

49% of companies polled worldwide had enacted a data management strategy as of fall 2012.

Local Media Fans Social Behaviors By Media Type, May 2013 [CHART]

What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.

Millennials' Attitudes Toward Shopping By Gender, May 2013 [CHART]

Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).

Customer Satisfaction With Information Sector, May 2013 [CHART]

Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years.

American Smart Phone Users By Age, 2011-2017 [TABLE]

eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.

Device Ownership Among American Children & Teens, November 2012 [TABLE]

43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.

American Child & Teen Smart Phone Users By Grade Level, February 2013 [CHART]

19% of elementary school students used smart phones and 42% of middle school students did so as well.

Weekly American Netflix Streamers, 2010 & 2013 [CHART]

In 2013, according to Leichtman, 22% of US consumers surveyed said they streamed Netflix weekly—more than five times as many as watched content via Netflix in 2010.

Online Americans Who Subscribe To Cable TV, May 2013 [CHART]

While 60% of US internet users still had a cable TV subscription in May, another 23% said they had a subscription in the past, but not any longer.