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Consumer Behavior

Amount Online Americans Will Spend On Travel Purchases Via Mobile, March 2013 [CHART]

Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys.

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Devices Used To Book Travel, March 2013 [CHART]

Many travelers remain more comfortable booking on a laptop, with 63% of mobile users purchasing travel via computer.

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Devices Used To Research & Purchase Travel, March 2013 [CHART]

40% of digital travel researchers will plan trips via tablets and smartphones in 2013.

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Millennials' Preferred Shopping Method By Product Category, February 2013 [CHART]

Among those who purchased electronics and sports equipment/accessories, 38% and 45%, respectively, said they preferred buying these items online.

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Millennials' Daily Time Spent Shopping Online By Gender, February 2013 [CHART]

45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.

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Attitudes Toward eCommerce Among Online Americans By Demographic, January 2013 [TABLE]

Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.

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Users' Perceptions Of Facebook, Twitter & Pinterest, July 2013 [CHART]

Pinterest users were most likely to agree that it’s useful for ideas and projets (80%) and that it’s easy to find things that interest them (75%),

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Reasons People Consider Cable TV Cord Cutting, June 2013 [CHART]

56% of US web users said other, less costly options might motivate them to cut pay TV and a comparable 55% cited not being able to afford cable anymore.

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US Broadcast-TV Only Households By Race [CHART]

Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.

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US Broadcast TV-Only Households [CHART]

In 2013, 19.3% of respondents had broadcast TV only and did not subscribe to any pay TV service. That’s a 37.9% increase from 2010 when only 14% of households shunned pay TV services.

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