Consumer Behavior
Mobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
Read MoreDevices Used By Luxury Goods Buyers, April 2013 [CHART]
Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.
Read MoreLuxury Goods Buyers' Daily Media Consumption, April 2013 [CHART]
Among those with an annual household income of at least $100,000 who had purchased at least two luxury items in the past two years—98% went online daily.
Read MoreTypes Of Health Apps People Use, September 2013 [CHART]
The greatest percentage of respondents—50.9%—reported using fitness apps, followed immediately by 50.3% who used general health apps.
Read MoreAmericans Who Use Health Apps, September 2013 [CHART]
More than one-quarter of American Internet users reported having health-related apps and turning to them at least sometimes.
Read MorePay TV Subscribers By Channel & Age, June 2013 [TABLE]
Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.
Read MoreTop Sites Used To Watch TV, June 2013 [CHART]
More than six in 10 respondents said they relied on Netflix to watch shows.
Read MoreImportance Of Original Programs When Choosing A Streaming Video Service, June 2013 [CHART]
63% of US internet users said that an offer of original content was at least somewhat important in influencing their decision to select a particular subscription service.
Read MoreAdvertisers' Spending Plans By Medium, September 2013 [CHART]
Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.
Read MoreTransformation Of B2B Commerce, September 2013 [CHART]
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
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