Consumer Behavior
Mobile Drove A Third Of Cyber Monday Orders In 2013 [CHART]
2013 Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012.
Read MoreMulti-Channel Video Provider Subscription Trends, Q3 2012 vs Q3 2013 [CHART]
The top multi-channel video providers – representing 94% of the market – lost almost 27,000 subs in Q3, an improvement from a 50,000-strong loss in Q3 2012.
Read MoreMost Requested CRM Software Features, November 2013 [CHART]
8 in 10 B2B marketers agree that CRM systems don’t always capture or provide the information needed when they’re trying to close a high-margin deal.
Read MoreTop Reasons Online Shoppers Choosing One Website Over Another, November 2013 [CHART]
Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.
Read MoreSmart Phone Owners Mobile Transaction Experiences, November 2013 [CHART]
Some 46% smart phone owners say they have either used or seen someone firsthand use a mobile application that allows the redemption of offers at a retailer or restaurant, up from 40% last year.
Read MoreTop Social & Mobile Platforms Among Older Teens, Q3 2013 [CHART]
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
Read MoreConsumer Desires For Speedy Online Support, November 2013 [TABLE]
7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.
Read MoreConsumers' Primetime Video Programming Considerations, November 2013 [CHART]
Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time.
Read MoreThanksgiving Weekend Shopping Trends, 2012 vs 2013 [CHART]
Traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday.
Read MoreTime Of The Year When Holiday Promotions Will Run, 2013 [CHART]
Only 13% of American CMOs planned to begin holiday promotions in 2013 earlier than they had the previous year.
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