Consumer Behavior
Global Smart Phone Users & Market Penetration, 2012-2017 [TABLE]
Smart phone users currently account for a majority of mobile phone users in 10 of the 22 countries included in the forecast.
Read MoreGlobal Mobile Phone Users, 2012-2017 [CHART]
The global smart phone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014.
Read MoreMobile Content Activities Of American Parents, August 2013 [TABLE]
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
Read MoreMobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Read MoreConsumer Attitudes Toward Online Sharing & Privacy, January 2014 [TABLE]
Two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is uncool.
Read MoreTop 2013 US Buzz Rankings By Brand [CHART]
Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
Read MoreSecond-Screeners' Attitudes Toward Synchronized & Asynchronous Content, January 2013 [TABLE]
Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience.
Read MoreRole Of Consumer Mobile Apps In The Purchase Cycle, October 2013 [CHART]
The highest percentage of execs—31%—said the role of a mobile app during the purchase cycle was to retain customers.
Read MoreCurrent & Future Mobile App Marketing Functions, October 2013 [CHART]
The most common use of mobile apps was to communicate with customers, named by 83% of respondents.
Read MoreMobile App Use Growth By Category, 2013 [CHART]
Mobile application use grew by 115% year-over-year in 2013,
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