Consumer Behavior
Enterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.
Read MoreSocial Search [INFOGRAPHIC]
This infographic by Prestige Marketing illustrates some trends in social search.
Read MoreA Year In Vines [PRESENTATION]
A retrospective of Vine’s first year.
Read MoreMost Popular Marketing Agency Blog Content [CHART]
The blogs read most often are those that provide industry-specific insights.
Read MoreFrequency Of Marketing Agency Blog Readership [CHART]
Nearly half of the marketers/prospective clients surveyed (49%) say that they are indeed reading agency blogs.
Read MoreFrequency Of Marketing Agency Blogging [CHART]
Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014,
Read MoreCursing Customers By Industry [CHART]
Satellite TV providers’ customer service agents get cursed at the most by angry clients, according to a study by Marchex.
Read MoreDaily Time Spent Online By Age, 2012 vs 2013 [CHART]
13-17-year-olds spent an average of 4 hours and 4 minutes per day online, a 37% hike from just under 3 hours per day a year earlier.
Read MoreDesktop-Only Social Network Visitors, 2013 [CHART]
Facebook remains the leader in desktop-only visitors by a large margin, although its numbers appeared to dip slightly during the year.
Read MoreConsumer Attitudes Toward Personalized Shopping Experiences, January 2014 [TABLE]
1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online.
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