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Consumer Behavior

Enterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]

Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.

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Social Search [INFOGRAPHIC]

This infographic by Prestige Marketing illustrates some trends in social search.

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A Year In Vines [PRESENTATION]

A retrospective of Vine’s first year.

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Most Popular Marketing Agency Blog Content [CHART]

The blogs read most often are those that provide industry-specific insights.

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Frequency Of Marketing Agency Blog Readership [CHART]

Nearly half of the marketers/prospective clients surveyed (49%) say that they are indeed reading agency blogs.

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Frequency Of Marketing Agency Blogging [CHART]

Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014,

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Cursing Customers By Industry [CHART]

Satellite TV providers’ customer service agents get cursed at the most by angry clients, according to a study by Marchex.

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Daily Time Spent Online By Age, 2012 vs 2013 [CHART]

13-17-year-olds spent an average of 4 hours and 4 minutes per day online, a 37% hike from just under 3 hours per day a year earlier.

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Desktop-Only Social Network Visitors, 2013 [CHART]

Facebook remains the leader in desktop-only visitors by a large margin, although its numbers appeared to dip slightly during the year.

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Consumer Attitudes Toward Personalized Shopping Experiences, January 2014 [TABLE]

1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online.

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