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Consumer Behavior

Growth In TV-Related Queries On Google & YouTube, 2012 vs 2013 [CHART]

TV-related searches on YouTube were up 54% during May-December 2013 over the comparable year-earlier period.

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Mobile Commerce In Select European Countries, February 2014 [CHART]

A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month.

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Top Marketing Tactics Used By US Small Businesses, March 2014 [CHART]

Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.

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Primary Challenges For Small Business Owners, Q2 2013-Q1 2014 [TABLE]

Attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.

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The LinkedIn Referral Engine [INFOGRAPHIC]

This infographic from DegreeQuery.com illustrates LinkedIn’s power for employment referrals.

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UK Consumers' Showrooming Attitudes & Activities, September 2013 [CHART]

Because of younger consumers’ focus on price, 43% of students in the survey had showroomed.

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Top Purchase Influences Among UK Students, 2013 [CHART]

Price was the biggest purchase driver by far, cited by nearly half of UK students.

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US Retail eCommerce Sales Growth By Product Category, 2012-2018 [TABLE]

Online spending on media such as books, music and video will continue to increase at the fastest rate.

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US Retail eCommerce Sales By Product Category, 2012-2018 [TABLE]

Total US retail sales are expected to hit $4.732 trillion this year, with eCommerce sales reaching a greater-than-ever share of the total.

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Consumer Attitudes Toward Local Search, April 2014 [TABLE]

Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.

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