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Consumer Behavior

How Select Europeans Watch TV, February 2014 [TABLE]

Just 15% of internet users in France typically watched television via VOD.

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Demographics Of French Video On-Demand Users By Frequency, November 2013 [TABLE]

An overwhelming majority—four in five respondents—never viewed VOD (that is, movies or series rented and watched on a TV, computer, tablet or smartphone).

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Americans Who Abandoned An In-Store Purchase As A Result Of Mobile Use, January 2014 [CHART]

Nearly two-thirds of Gen Xers and Yers said they had decided not to make an in-store purchase based on information they found via smartphone.

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Americans Who Use Their Smart Phones In-Store By Generation, January 2014 [CHART]

The majority of US smartphone users in each age demographic studied used their phones at least sometimes while shopping in brick-and-mortar stores—and few felt guilty about it.

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Average Daily Time Spent With Online Video By Device, 2014 [CHART]

In 2014, 113.4 million US tablet users will watch video programming on their devices at least monthly, representing 77.0% of all tablet users.

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US Mobile Video Viewer Metrics, 2012-2018 [TABLE]

Nearly half of the US population will use a tablet at least monthly in 2014.

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UK Tablet Users, 2012-2018 [TABLE]

Driven by the popularity of the iPad, UK tablet usage saw explosive growth over the past few years.

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UK iPad Users, 2012-2018 [TABLE]

This year, for the first time ever, most people in the UK who use a tablet won’t be using an iPad.

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Demographics Of American Book Readers, January 2014 [TABLE]

Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.

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Attitudes Toward Printed vs eBooks By Demographic, March 2014 [TABLE]

US internet users were far more likely to only read printed books than ebooks or a mix of the two.

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