Consumer Behavior
B2B & B2C Customer Data Integration [TABLE]
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
Read MoreConnected TV Users, 2018-2022 [CHART]
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% of the population.
Read MoreBest Times To Post To Social Media [INFOGRAPHIC]
This infographic from unmetric illustrates the best days of the week and times of the day to post to Instagram, Facebook and Twitter.
Read MoreRetail Site Search Frustrations [CHART]
Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’
Read MoreGoogle Search vs Facebook Article Referral Traffic By Category [CHART]
Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Read MoreTop Marketing Topics Consumed By Employees [CHART]
‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
Read MoreMarketing Funnels & Journey Maps [ANIMATED INFOGRAPHIC]
This animated inforgraphic from Salesforce illustrates the concepts behind these two prevelant marketing buzzwords.
Read MoreVoice Commerce Appeal By Product Categories [CHART]
According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.
Read MoreParents' Attitudes Toward Their Children's Screen Time [TABLE]
According to a June 2018 survey from Edelman Intelligence, commissioned by snack brand GoGo SqueeZ, the majority of US parent internet users (76%) believe their children are spending too much time with digital devices.
Read MoreShoppers' Customer Experience Expectations [CHART]
Digital transformation has had a significant effect on nearly all companies over the past couple of years. For some marketers, it has forced them to rethink how systems, tools and team members must work together to successfully meet larger business objectives.
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