Video Marketing
Top Mobile Apps, 2019 [CHART]
Of the 15 most popular mobile apps, Google owns seven of them; Facebook owns three and Apple only one.
Read More50 Video Production Tips [INFOGRAPHIC]
This infographic from TechSmith illustrates 50 video production tips–from preparation to audio to color design–to make your videos sing.
Read MoreSocial Media Marketers' Platform Use [CHART]
Facebook remains the most used social media platform among marketers again this year, but Instagram is gaining in popularity as companies plan to increase their activity on the platform, per the latest annual Social Media Marketing Industry Report from Social Media Examiner, based on a survey of more than 4,800 participants from around the globe.
Read MoreSocial Media Channel Comparisons [INFOGRAPHIC]
This infographic from Angie Gensler compares Facebook, YouTube, Instagram, LinkedIn, Twitter and Pinterest for the purpose choosing the channel that best fits your business needs.
Read MoreTikTok US Users By Age & Income [CHART]
Who is downloading and using TikTok? Not surprisingly, data from March 2019 shows that the age group with the largest number of unique visitors is 18-24-year-olds (3.7 million), which accounts for just over one-quarter (25.8%) of the total US adult visitors.
Read MoreUS TikTok Growth, 2017-2019 [CHART]
There’s a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.
Read MoreTrust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreInfluencer Marketing Spending By Channel [CHART]
According to a February 2019 study by influencer marketing agency Mediakix, 69% of US marketers plan to spend most of their influencer budget on Instagram.
Read MoreConnected TV Users, 2017-2021 [CHART]
eMarketer expects that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.
Read MoreSocial Media Demographics By Channel [TABLE]
Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage.
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