Video Marketing
Most Effective B2C Content Marketing Tactics, November 2012 [CHART]
86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs).
Read MoreVideo Ad Completion Rates By Video Length, Q1 2011 – Q3 2012 [CHART]
Ads placed in long-form videos of 20+ minutes continue drawing higher completion rates.
Read MoreBudget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
Read MoreMobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]
Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.
Read MoreHow Marketers Discover Ad Agencies, September 2012 [CHART]
More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically.
Read MoreTime Spent Online [INFOGRAPHIC]
This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.
Read MoreMethods Used To Watch TV Content, June 2012 [CHART]
30% of all US internet users used a gaming console to watch online video.
Read MoreTypes Of Misleading Branded Content, November 2012 [CHART]
A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading.
Read MorePaid Alternative Television Venues, February vs. September, 2012 [CHART]
While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.
Read MoreOnline Video Ad Views, January – September 2012 [CHART]
Google Sites, driven chiefly by YouTube.com, was the top online video content property in September with 150.3 million unique viewers.
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