Video Marketing
Online Activities Of Americans By Generation, December 2012 [TABLE]
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
Read MoreTime Delay For Sharing Online Branded Videos, 2012 [TABLE]
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
Read MoreOnline Social Video Ads Shared Worldwide By Industry, Q1 2013 [CHART]
Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.
Read MoreOnline Video Ad Views, December 2011 – March 2013 [CHART]
Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MoreSenior Execs' Use Of Mobile, April 2013 [CHART]
Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.
Read MoreMobile Share Of Online Video Starts, Q4 2011 vs Q4 2012 [CHART]
Smart phones and tablets accounted for a combined 10.4% of video starts, more than triple their 3.1% share from just a year earlier.
Read MoreBeyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]
This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.
Read MorePrimetime TV Viewers By Income, April 2013 [CHART]
Although they watch less TV during the day, wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing.
Read MoreVideo On Demand Advertising, April 2013 [CHART]
Video-on-demand campaigns can serve as an effective complement to TV advertising, increasing both brand awareness and message association.
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