Video Marketing
Changes In Digital Marketing Spending By Category, March 2013 [CHART]
Marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.
Read MoreContent With The Best ROI, January 2013 [CHART]
Most marketers thought the best return on investment (ROI) came from featured articles (62%), videos (52%) and white papers (46%).
Read MoreTop 5 TV-Related Social Media Activities, May 2013 [CHART]
Viewers average 10 TV-related activities on social media on a weekly basis.
Read MoreB2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]
While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.
Read MoreMary Meeker: State of the Internet, 2013 [PRESENTATION]
Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.
Read MoreMarketers' Social Media Plans, May 2013 [CHART]
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Read MoreLocal Media Fans Social Behaviors By Media Type, May 2013 [CHART]
What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.
Read MoreCustomer Satisfaction With Information Sector, May 2013 [CHART]
Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years.
Read MoreWeekly American Netflix Streamers, 2010 & 2013 [CHART]
In 2013, according to Leichtman, 22% of US consumers surveyed said they streamed Netflix weekly—more than five times as many as watched content via Netflix in 2010.
Read MoreOnline Americans Who Subscribe To Cable TV, May 2013 [CHART]
While 60% of US internet users still had a cable TV subscription in May, another 23% said they had a subscription in the past, but not any longer.
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