Video Marketing
Broadcast-Only Television Homes, 2009-2013 [CHART]
A recent cross-platform report from Nielsen indicated that the number of broadcast-only TV homes is rising, albeit relatively slowly.
Read MoreAttitudes Toward Pay-TV Subscriptions, June 2013 [TABLE]
Viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent.
Read MoreMillennials' TV Consumption By Gender, June 2013 [CHART]
Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV.
Read MoreHispanic Smart Phone Adoption & Video Viewing, June 2013 [CHART]
Hispanic households are more likely the average American household to own at least a single smart phone and they’re also more likely to be found watching video on their smart phones.
Read MoreSMB Online Marketing Tactics, March 2013 [TABLE]
The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).
Read MoreRestaurant Mobile Advertising Tactics, Q1 2013 [CHART]
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.
Read MoreCollege Students' Multitainment Activities, February 2013 [CHART]
The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.
Read MoreDaily Time Spent With Devices By US College Students, 2012 & 2013 [CHART]
Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.
Read MoreTime Spent Watching Mobile Video, January – March 2013 [CHART]
It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.
Read MoreGlobal Online & Social Activities By Device, Q1 2013 [TABLE]
Social networking is used by more than six in 10 web users via PC, mobile and tablet.
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