User Experience
Grocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
Read MoreTop Digital Onboarding Pain Points
There are often numerous hurdles to jump when signing up to a new account. Among consumers who’ve opened an account in the past month, 93% said they had to do at least one of eight actions to verify their identity.
Read MoreTerms Of Service Length
This infographic from Visual Capitalist illustrates how long the terms of serivce take to read for many of the top digital platforms.
Read MoreMost Annoying Online Experiences
In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.
Read MoreState Of Personalization 2020 Report
Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.
Read MoreB2B Marketers’ Biggest Differentiators
The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.
Read MorePersonalization Goals & Challenges [CHART]
Optimizing the customer experience has been deemed one of the most exciting opportunities for marketers this year. But that doesn’t make it easy: research from Ascend2 reveals that improving the customer experience (CX) is also one of the most critical challenges to the success of a data-driven personalization strategy.
Read MoreOnline Shoppers Top CX Considerations [CHART]
In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options. Similarly, a June 2019 survey from project44 found that 52% of consumers…
Read MoreTop Google Ranking Factors [CHART]
In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.
Read MoreMarketing Skills To Master [INFOGRAPHIC]
This infographic from Maryville University illustrates eleven skills modern marketers must master.
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