A Tribe Called Gaga

Lady Gaga’s appeal to Starbucks is in large part due to the massive social networks and community she has eating from her virtual fingers.

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Social Promotion

62% of admissions officers say students’ social media profiles have generally helped them get accepted.

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Analytics Literacy

52% of marketers said existing systems and data are too disparate to integrate online and offline customer data.

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Moms Online

Moms are 19% more likely than the general population to engage in social networking.

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