Technographics
Killing Time On Mobile
42% of tablet owners use the device while “waiting for something.”
Read MoreThe Oprah Search Effect
Searches for “steel cut oatmeal” spiked 5,400% on Yahoo! the day Oprah and Dr. Oz sang its praises.
Read MoreSocial Promotion
62% of admissions officers say students’ social media profiles have generally helped them get accepted.
Read MoreLocation-Based Services Demographics
About 7% of US mobile phone subscribers used location-based “check-in” services on their phones in March 2011.
Read MoreMoms Online
Moms are 19% more likely than the general population to engage in social networking.
Read MoreMillennials & Digital Media
62% of Millennials are mobile Internet users.
Read MoreHigher Education & Social Media Use In The Classroom
Nearly a third of college professors said they instructed students to watch online videos as homework, and about 73% said they thought YouTube videos.
Read MoreLIKE: Osama Bin Laden Dead
31% of Mashable readers found out about Bin Laden’s death on Twitter.
Read MoreVideo Viewers By Race
77.9% of online video viewers are white.
Read MoreSmart Phone User Behavior
39% of smart phone owners use their devices while going to the bathroom.
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