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Technographics

Social Media Marketing & Pop Culture

Online buzz about TV shows has an effect on show ratings.

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The Sharing Information Overload

Users share 4 billion items in Facebook every day.

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Google+ Popularity

Google Plus enjoyed 1269% growth from the week ending September 17th to the week of September 24th.

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Social Photo Sharing

Instagram reached 7 million users this year.

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Online Shopping Differences By Gender

The most online purchases by men will be made between 7-8 PM.

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Finding Local Information

The Internet is the first or second most relied-upon source for online Americans for 15 of 16 local topics.

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Online Health Information Searchers

Search engines are the go-to source for health information for most (69%) people.

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Where College Students Hang Out Online

96% of college students use Facebook.

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Mobile Video Sharing

62% of mobile phone owners use their phone’s camera.

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Expert Positioning Through Q & A Sites

50% of the visitors to Quora are between 18-34 years old.

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