Technographics
American eReader vs Tablet Owners, August 2013 [CHART]
Only 24% of respondents owned an ereader or similar device intended primarily for reading.
Read MorePrimary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Read MoreAmerican Smart Phone Moms, 2011-2013 [CHART]
In the past year alone, the number of US mothers using smart phones increased nearly 34%.
Read MoreDemographics Of Mostly Mobile Internet Users, May 2013 [TABLE]
Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.
Read MoreSmart Phone Penetration, October 2011 – August 2013 [CHART]
Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August.
Read MoreIncidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.
Read MoreDevices Used By Luxury Goods Buyers, April 2013 [CHART]
Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.
Read MoreDemographics Of Americans By Internet Adoption, May 2013 [CHART]
85% of American adults use the internet as of May 2013, representing a new high point for internet adoption.
Read MoreAges Of Mobilesat Children, August 2013 [CHART]
Nearly two-thirds of adults in the US have distracted or entertained a child 5 years old or younger with a mobile device.
Read MoreSelect Content Types Women Consume Online By Platform, March 2013 [TABLE]
The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.
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