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Technographics

Devices People Use To Take Photos, August 2014 [CHART]

The majority of US consumers now use smartphones—eMarketer estimates that penetration will reach 51.8% this year.

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Device Ownership Among American Kids, October 2014 [CHART]

The majority of US children and teens under 18 have access to some sort of digital device.

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US Tablet Users By Race/Ethnicity, 2013-2018 [TABLE]

US Hispanics will have the highest tablet penetration rate of any race or ethnicity through at least 2018.

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Devices Full-Time American Workers Use At The Office, December 2014 [CHART]

71% of American workers use desktop computers to get work done in the office.

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US Tablet Users & Penetration, 2013-2018 [CHART]

147.1 million people in the US will use a tablet of any kind at least monthly this year.

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Americans' Use Of Communication Devices By Age Group, November 2014 [CHART]

Americans under the age of 50 said that texting was the form of communication they most frequently used.

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Frequency US Students' Technology Use For Schoolwork By Device, February 2014 [TABLE]

60% of child and teen internet users turned to a tablet for schoolwork.

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American Kids Who Own vs Use Mobile Devices, July 2014 [TABLE]

Among US children and teens ages 2 to 17, tablet usage peaked among 6-to-9-year-old kids.

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Internet-Connected TVs, 2013-2020 [CHART]

The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.

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Devices Used To Buy Online By Product Category, June 2014 [TABLE]

57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.

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