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Social Sharing

Global Online Sharing Tendencies By Country, May 2013 [CHART]

Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.

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Most Effective Factors For Increasing Conversions, May 2013 [CHART]

Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing.

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Importance Of Social Sharing To Search Visibility, April 2013 [CHART]

31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.

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Social Sites Used By American Moms, March 2013 [CHART]

Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.

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Online Activities Of Americans By Generation, December 2012 [TABLE]

Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.

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Time Delay For Sharing Online Branded Videos, 2012 [TABLE]

10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.

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Americans Liking & Sharing Online Content By Demographic [CHART]

44% of Americans say they share or like online content that others have posted on social media and other online sites.

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Social Media Tactics Used On US Retail Websites, Q4 2011 & Q4 2012 [TABLE]

98% of US eCommerce merchants surveyed had a Facebook page in Q4 2012, and nearly the same number of respondents (97%) linked to Facebook from their site.

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Content Sharing Trends, April 2013 [TABLE]

The types of content that people share may be driven more by ego than anything else.

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Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).

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